This soap smells absolutely amazing. It is made with aloe butter, which is a mix of coconut oil and aloe vera, palm oil, avocado oil, olive oil, castor oil, shea butter and grapeseed oil. The fragrance added to this soap is described as a fruity mix of pineapple, sweet watermelon, strawberries and apples with a light background of jasmine, violets and pansies.